That’s me on the right! Please excuse the politician–like pose!!
So the question of the week is…. what does it look like to put a high-vis jacket on your Business?
Two questions to consider..
1. How clear are you on why you are being bought?
2. How effectively are you taking that to market when driving leads?
For example….
If you are an ‘Aldi’ and being bought on price, there’s no point taking a product message to market.
Similarly, if you are a Ferrari and being bought on quality, there’s no point talking about your service.
Product, price, service….it all counts – the art is promoting ONE thing. Why? More than one thing becomes general and easy to forget.