I’ve always been fascinated by sport — the ultimate reality show. Two athletes or teams giving everything they have, tactically, strategically, and emotionally, to win. I love learning from the sporting world because it keeps things real. There’s no room for BS when results are on a scoreboard for all to see every week. I’m equally fascinated by coaches. I watch more than twenty press conferences every week. I see them as an opportunity to be mentored by the elite. Easy access to this content is a gift, offering insight into the minds of the world’s best. When you watch enough of them, you start to learn how to decode the conversations and get to the real messages, hearing what they say, how they say it, what they don’t say, and which parts of the message are intended for which audiences. This obsession led to 100’s of pages of anecdotes and quotes, which then led to the book ‘Play to Win, Play Not to Lose’.